January 2018 Newsletter

A Letter From The Chair

Heidi J. Ellsworth, President, HJE Consulting Group & Current NWIR Chair 

I cannot believe this is my last NWIR Letter from the Chair for my time as National Women in Roofing (NWIR) Chairperson.  Wow, two plus years has gone so fast.  What an exhilarating, astounding, empowering and life-enriching experience this has been for me.  I have met the most amazing women and men and I have grown personally just by knowing each and every one of you.  But it is the growth of NWIR that is so spectacular!

From a concept to a national organization, NWIR has exploded.  This was a movement that was just waiting for a spark.  It is not something that can be controlled; it is a passion for empowering women and transforming an industry that is in need of strong talent and labor.  The timing was simply perfect.

We have talked about the four pillars; Mentoring, Networking, Education and Recruiting.  This is what the organization stands for and there have been huge in roads in all of these areas.  But it is how they come together that really makes the difference for women. We can bring women together through networking functions where they experience excellent mentoring and education (Don’t forget to attend NWIR Day).  They leave jazzed and ready to grow their career and empower other women and, that becomes recruitment.  It is not just one thing, it is the combination that has become so powerful and helped ignite the fire.

And within those pillars is an incredibly strong movement for community service and giving back.  I am humbled by what I see the councils doing on local levels that are making a real difference and elevating the reputation of the roofing industry at the same time.  Be sure to follow our councils on our website and social media to see how you can get involved and give back locally.

One of the underlaying core values of NWIR since the very beginning has been empowerment.  It is simple, we need to empower each other.  That means accepting our differences, celebrating our strengths and always being willing to take the higher road and reach out with a helping hand.  That is not always easy.  There are people who do not want to see women empowered in their jobs.  To be honest they do not want to see women on the roof.  But that kind of thinking although annoying needs to be in our rear-view mirror.  Whether it is in the board room or on the roof, women have a place in this industry.  If employers are not smart enough to treat their female employees right, then women have a whole industry of opportunity and the network to support them.  Women are the solution the industry is looking for to grow the professional reputation of roofing and solve the problems of labor and talent shortages.

NWIR has gone viral, like we wanted it to do.  Councils across the country are forming and making a difference.  We have an amazing Board of Directors and Executive Committee Team that are working everyday to make this association sustainable and scalable.  Membership will soon top 1000 women and men from all parts of the roofing industry who believe in NWIR.   And in 2018, there will be new leadership.  Shari Carlozzi, will move into the Chair role and will bring powerful purpose and leadership that I am very excited to experience.

I am so proud of all of the women who are leading efforts across the NWIR organization.    And I am very proud that we can do it in a way that is not political but empowering.  Simply, we are doing it our own way and making it a win for everyone involved.  What a concept.

JOIN NWIR at IRE, February 4-8!

National Women in Roofing Education Day Schedule – February 4
Join us! NWIR is hosting the first annual National Women in Roofing Day, Sunday February 4. Be among professional, like-minded, good-spirited women from all facets of the roofing industry and experience insight, inspiration and fun. Schedule is below. For more information click here.


  • 9:00 am – 10:00 am | Guided Walking Tour or Yoga – Great Hall B
  • 10:00 am – 10:30 am | Registration Opens – Foyer
  • 10:30 am – 11:30 am | Dutch Treat Round Robin Brunch
  • 12:00 pm – 1:30 pm | Welcome & Keynote Speaker – Great Hall C
  • 1:30 pm – 5:30 pm | Educational Sessions and Mentoring “Speed Dating” – Rivergate room
  • 5:30 pm – 7:30 pm | Super Bowl Party – Great Hall C

National Women in Roofing Mentoring & Networking Reception – February 5
Monday, February 5 from 5:00pm -7:00pm
Join the National Women in Roofing [NWIR] for a hospitality reception and interactive networking experience. Spend some time getting to know thought leaders, executives and industry experts receive some mentoring advice from those who design, build, operate and support the roofing industry. Open to all roofing professionals.

National Women in Roofing Booth #2744
Stop by and visit. Members are invited to sign up and volunteer an hour or two to staff the booth, see separate email from NWIR on that topic.


You’ve seen first-hand the value in NWIR membership, and now it’s time to share that value and your stories about NWIR with your co-workers, colleagues and friends. Through NWIR’s Member-Get-a-Member Campaign: Empowering Women … Inspiring Change!, we are asking you to be advocates of NWIR and help us recruit new members. We have an ambitious goal of achieving a milestone 1,000 members by the close of the February 2018 International Roofing Expo, and we’re calling upon all of our members and Councils to embrace the challenge and participate. Here’s the scoop:

GOAL: #1,000Members (Please include this hashtag on all your social media platforms as much as possible!)

TIME FRAME: Today – Feb. 8, 2018

INVITE: Your colleagues (women and men) to join NWIR and Empower Women to Inspire Change and take the roofing industry to the next level of excellence.

SHARE: How you’ve grown professionally and personally as a member of NWIR.

REWARD: The more members you recruit, the more opportunities you have to earn rewards.

Please click here for all of the campaign details, including how you can win up to $250 and Councils $500 for participating! Questions? Contact Alison LaValley at alavalley@nrca.net or Mardee Billingsley at mbillingsley@tremcoinc.com.


Cynthia Lang, Councils Committee Chair

For information on these and other Councils and Council events, please visit the Councils pages on the website.

NWIR Atlanta

Due to weather Atlanta had to reschedule the January NWIR Meeting. The new date is 2/21/18 at 3pm at Meet Train Gather.  Address: 3036 Northeast Pkwy #101, Atlanta, GA 30360.

Please respond via email to Melissa Miller, if you can make 2/21 at 3pm. A very special thank you to our sponsors.

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NWIR Dallas/Fort Worth

DFW NWIR met in January and has set February 21st as their upcoming meeting date.  Location TBD, stay tuned for more information or contact Paula Felix for more information on this council.

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NWIR Oregon

NWIR had a great turn out at their meeting at the new Interstate Roofing office. Thanks to all who attended. We will be sending out information on our next meeting soon.

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NWIR Tennessee

The TN Council and TARC members had planned on collecting shoes for Souls4Soles during our Saturday meeting that was held in conjunction with the TARC (Tennessee Association of Roofing Contractors) Mid Winter Meeting. Due to bad weather we had to cancel our meeting and TARC cancelled their evening and Saturday meetings as well. However, we were still able to collect of shoes and we picked up shoes from those who couldn’t make it.


Jennifer Keegan, Intertek

Ready to learn more or ask questions? The education committee has will be sending out more information for you to join their quarterly webinars in 2018. Topics include mentoring, networking and the generation gap.

Download the complete topics list.



Roofing Day in D.C. 2018
Join the Roofing Industry for NRCA’s Roofing Day in D.C. 2018 on March 6-7.  This is a unique and exciting opportunity as we will take over Capitol Hill and speak with one voice as a united industry. Find out more information.

ARCA Annual Spring Golf Tournament
Join with a foursome of NWIR members at the Arizona Roofing Contractors Association (ARCA) for the annual Spring Golf Tournament at the Ocotillo Golf Resort on Friday, May 18, 2018.  For more information contact NWIR member Jennifer George at ARCA.

Call for Photos & Stories

We love collecting and featuring your photos and stories.  For the next couple months we’d like to focus on second (or greater) generation roofers – those who grew up in the roofing industry or were introduced to it by a family member.
Submit high res photos and stories to  info@nationalwomeninroofing.com.