March/April 2018 Newsletter

A Letter From The Chair

Shari Carlozzi, National Sales Manager, Roofing Division, Hapco Inc. & NWIR Chair Shari Carlozzi

I was privileged to experience something spectacular a few short weeks ago at the IRE: a series of events that would shine a new light on my perception of my own career in the roofing industry. So I want to say “thank you.”

Thank you to the women who gave us their Sunday, flying and driving to New Orleans to experience our first-ever NWIR Day, on February 4th – Super Bowl Sunday! Kicking our event off with How to Negotiate your Life from Keynote Speaker, Lelia Gowland, 164 motivated women made NWIR Day 2018 a huge success by sharing personal and professional experiences, learning about branding, building their network, work-life balance and participating in our mentoring speed dating. I am astounded at how many of these women hopped back on a plane or in their car to be at work the next day or went into the convention hall to set up their booths, or continued educating themselves at NRCA education sessions, taking with them great ideas and information to expand their roofing careers.

Thank you to the women who, although they were unable to add that extra day to their IRE schedule, made sure to be one of the 510+ men and women attending our Mentoring and Networking Reception on Monday evening featuring Kelly Wade, CEO of North American Roofing. Listening to Kelly chronicle her career leading up to her position as COO, and now CEO of North American Roofing, there were many parallels for me and so many other women who also had not purposefully set our sights on a career in the roofing industry. It reminds me of how past NWIR Chair, Heidi Ellsworth, and I revel in how so many of us don’t choose the roofing industry, it chooses US!

So thank you to the men and women of our industry who saw the potential for greatness in those of us with no roofing experience. We boldly took that leap of faith and entered where we thought few women had gone before…We. Were. Wrong. There were many women roofing pioneers who blazed the trails, starting as interns or admins or sales assistants or entry-level engineers, who have reached such heights as CEOs and chief chemists, technical directors and more! You provide inspiration to those of us who have that C-suite goal pinned to our vision boards.

No one said it would be easy, but we googled and studied as much as we could about products, specifications, NDLs, building codes, building standards, life cycle, learned about crickets and everything we thought we could be drilled on by those who thought we had no place in this man’s industry. Yet here we are, growing in numbers, showing up to work on rooftops, getting our LEED Certification, developing bids for contract awards and thriving in an industry that chose us.

So let’s mentor each other to pass forward our lessons learned to a newer generation of women. Dare to be bold! If men can be bold like lions, you can be a lioness, full of confidence in your abilities…and there are other lionesses out there too. Twenty-four NWIR councils have been developed over the past year, the newest one in my home state of Ohio! If you aren’t sure if there is a council near you, visit our NWIR website and join! If there’s no council near you let us help you start one with our easy-to-follow council toolkit.

The key is to go out there to connect, inform and empower! This year NWIR will actively participate in recruiting women and men to consider the roofing industry as a purposeful career choice

So once again, thank you to all women I have had the pleasure meeting in this great industry, as well as those I have yet to meet as members and future members of National Women in Roofing!

Best to all,



We’ve seen great results from the membership campaign; winning results will be announced soon by the membership committee.

Membership renewals will be sent out in mid-April; please be sure to add to your address book, contacts or safe senders list so that you don’t miss any of our communications!


Mentoring Webinar NWIR

Jennifer Keegan, Intertek & NWIR Education Committee

Kayla Schlicker and Heather Estes of the NWIR Education Committee presented “Mentoring 102: Real-World Examples of Successful Mentorships” on Thursday, March 29th. We dug deep into the power of mentoring, the challenges there in, and the benefits abound. Topics covered included:

  • Mentors with different backgrounds
  • The importance of diversity within mentoring
  • Mentoring as an obligation
  • Using mentoring to change the industry cultur
  • Importance of empowerment through mentoring

Thank you to our panelists for sharing their insight and personal stories. They were all truly motivational and surely inspired the many listeners who joined the webinar.

Didn’t make the webinar?
Watch a recording here.

What’s Next?
In the second quarter, the educational committee will present our next webinar in the series, Mentoring 103 – the Mentoring Circle! The NWIR Mentoring Committee will provide information on how to create a mentoring circle and discuss other resources offered by National Women in Roofing!

Weigh In
We’re always looking for ideas. What suggestions do you have for upcoming educational events? Email

We’re developing a program to bring a positive and educational approach to the Me Too discussion. We have some great ideas and are looking for some support. If you have a strong HR team or folks who are educated/experienced with credible diffusing techniques, please do let us know!


Cynthia Lang, SRS Distribution Inc. & NWIR Councils Committee

For information on these and other Councils and Council events, please visit the Councils pages on the website.

NWIR Tampa

The Tampa Council joined the WCRCA (West Coast Roofing Contractors Assoc.) on March 13th where we reviewed our collections and donation of our Sn’ocks project.  We introduced the additional chair members added (Secretary, Historian, Communications) and discussed our approach to increasing membership.

WCRCA’s topic during this meeting was presented by  our very own Hilary Morgan from Cotney Construction Law! Hilary spoke on the Impact of Legalization of Marijuana on the Construction Industry and how to navigate the current and ever-changing laws. This presentation was qualified as a one hour CEU for all contractors present.

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NWIR Central PA

The newly formed Central PA Council held its first meeting, hosted by Carlisle Syntec, in February and saw a great turnout.

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NWIR Arizona

Vision Board Event
The Law of Attraction (LoA) is a powerful, universal law that provides the opportunity to shape our lives and attract our deepest, greatest desires. And one of the most powerful tools for utilizing the LoA is making a vision board.

Clean out your craft cupboard, save your magazines, print off photos and join us in April for the National Women in Roofing Arizona “SIP, CUT & PASTE” event held in the ARCA Training Room, Phoenix.

Date: April 4, 2018 (WED)
Time: 11:30 AM to 1:00 PM (Lunch Sponsored by Eagle Roofing Products)
Location: ARCA Training Room, 4745 N. 7th St., Ste. 103, Phoenix
​Facilitated by: Valorie Brown Miller, JBS Roofing

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NWIR Tennessee

>April Meeting
April 18 @ 11:30 am – 1:00 pm
AGC of East TN 101 W 21st Street Chattanooga, TN  37408



NWIR had a significant presence at both RCI, Inc. and NERCA in March, spreading the word about NWIR through hosting a Meet & Greet and meeting members and prospective members at the NWIR booth at the trade shows.

Upcoming national/regional events with NWIR are as follows.

These conventions are a great opportunity to network and gain education, as well as to stay up to date on the newest technical information about roofing and related industries.

Air Barrier Association meeting May 8-9 in Salt Lake City (Meet & Greet)

WSRCA Convention June in Las Vegas June 10-12 (Mentoring & Networking Reception and booth at trade show)

FRSA Convention June 27-29 (Mentoring & Networking Reception and booth at trade show)

We’ve also had some interest in a presence at the Sprayfoam Show 2019 Convention & Expo to be Held in Daytona Beach, FL February 4 – 7, 2019. Please let us know at if you’d be willing to help with our presence there.



Stop staying late at work by doing these three things
If you can’t seem to make yourself leave work on time no matter how hard you work, give yourself a break for starters. It’s a difficult skill to master. Second, don’t stress yourself out by trying to work faster. That just doesn’t work, but three these hacks and habits often do. Read more.

5 ways women can negotiate more effectively
More and more women are speaking up for gender equality at work—advocating for equal opportunities and compensation, as well as a workplace free of harassment. But while women are strongly and boldly asking for what their teams and colleagues need, many women are still reluctant to negotiate for themselves. Read more.

Call for Photos & Stories

We love collecting and featuring your photos and stories.  For the next couple months we’d like to focus on second (or greater) generation roofers – those who grew up in the roofing industry or were introduced to it by a family member.
Submit high res photos and stories to