November 2017 Newsletter

A Letter From The Chair

Heidi J. Ellsworth, President, HJE Consulting Group & Current NWIR Chair 

It feels like we are in the middle of a real revolution.  #metoo has turned business and government upside down and it is about time.  I am amazed watching the news that this is a surprise to anyone.  Have all women been harassed at some point in their life, most likely.  Do many of us know how to deal with it and keep it at bay, yes.  But the real point, is that women who are trapped by power, money and politics are the ones who can lose everything by speaking up.

It is all our responsibility to stand up against harassment and entitlement, no matter where it comes from.  To help those trapped speak out without retribution.  Too many people, men and women alike, feel entitled to control, use and manipulate other people.  That is not right.

In the roofing industry, we have AMAZING men and women who have created an outstanding culture of friendship and family around strong businesses.  But we still have many in the industry who do not see the value of diversity and feel they need to control all new ideas, people and/or entities.

We saw this as we formed National Women in Roofing.  More than once we were approached by good intentioned individuals who wanted to review our plans to see if we had a “good” idea or if it would work.  We decided early in the process that we were not going to go down that road.  We struck out on our own and made a plan that worked for women and the roofing industry.  We were disruptive, and it is working.

Even as I write this, I feel a need to be politically correct but when it comes to harassment of any sort, we need to draw the line and throw political correctness out the window.  Maybe those harassing do not understand that it is being perceived as harassment.  Great, then let’s educate them.  I have been told throughout my career to toughen up and be one of the guys.  Well, forget that.  It is time to move beyond making women act like men or women being subdued, belittled or simply not invited to the table.

We have an organization that has each other’s backs.  I visit daily with women about their career growth and their ability to enjoy a wonderful personal life.  Harassment and belittlement have no place in our industry.  By sticking together, speaking out and killing the silence and shame of harassment, we will only make the roofing industry more professional and appealing!  It is within our control when we all stand together.


You’ve seen first-hand the value in NWIR membership, and now it’s time to share that value and your stories about NWIR with your co-workers, colleagues and friends. Through NWIR’s Member-Get-a-Member Campaign: Empowering Women … Inspiring Change!, we are asking you to be advocates of NWIR and help us recruit new members. We have an ambitious goal of achieving a milestone 1,000 members by the close of the February 2018 International Roofing Expo, and we’re calling upon all of our members and Councils to embrace the challenge and participate. Here’s the scoop:

GOAL: #1,000Members (Please include this hashtag on all your social media platforms as much as possible!)

TIME FRAME: Today – Feb. 8, 2018

INVITE: Your colleagues (women and men) to join NWIR and Empower Women to Inspire Change and take the roofing industry to the next level of excellence.

SHARE: How you’ve grown professionally and personally as a member of NWIR.

REWARD: The more members you recruit, the more opportunities you have to earn rewards.

Please click here for all of the campaign details, including how you can win up to $250 and Councils $500 for participating! Questions? Contact Alison LaValley at or Mardee Billingsley at


Cynthia Lang, Councils Committee Chair

For information on these and other Councils and Council events, please visit the Councils pages on the website.

NWIR Dallas/Fort Worth

NWIR DFW will be meeting on Monday, 12/11 from 4:30-6:00pm at National Roofing Partners located at:  621 E. State Highway 121, Suite 400, Coppell, TX 75019.  For more information please contact Paula Felix via email at


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NWIR New Jersey

NWIR is having a clothing drive on Saturday, December 2nd to benefit Working to Get Women Working.  See the attached flyer for more information.
New Jersey NWIR Clothing Drive 2017

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NWIR Oregon

NWIR Oregon is still collecting toys for Operation Christmas Magic.   Please contact for more info or sign up online. See the attached flyer for details.

Upcoming meeting dates:

January 9th at 5:15pm at Interstate Roofing at 15065 SW 74th Ave, Portland, OR.

February 13th details TBD.

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NWIR Tennessee

Come join NWIR for an afternoon of friends and fun on Saturday, 12/2 from 11am-12:45pm at the Nashville Farmers Market.  See the attached flyer for more information.

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NWIR Northern Colorado

NWIR Northern Colorado hosted a great event on October 19th. They did 30 minutes of networking with light snacks (and wine/beer) and jumped into introductions of everyone, then the “rules” of the meeting. They had great participation from everyone who came! Literally, everyone spoke at some point or another; talking about what issues they are having at work, to what successes they have had in the past to share with the group. The group talked about maybe 4 issues or so and had 2 really get successes shared at the end. It was empowering to see contractors/manufacturers helping and sharing with other contractors/manufacturers.

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NWIR Oregon

The next meeting of the NWIR Oregon Council will be on November 14th at 5:15pm at the Columbia Roofing Office located at 18525 SW 126th Place, Tualatin, OR 97062. Malarkey will kindly be sponsoring the event. Please contact Kendall Ekerson at for more information.

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NWIR South Florida

The first meeting of the NWIR South Florida Council was held on October 11th in Ft Lauderdale. Over 20 women attended, and several more have expressed interest in getting involved. Looking forward to an active Council.

Community Service

Fran Nichols,  KPost Roofing and Waterproofing 

It’s great to hear all the great community service activity coming in from the councils, including Holiday Toy, Food and Community Support Drives.  “Once you become Fearless, Life becomes Limitless”

Thank you all for your commitment to giving back to your communities and our great organization.

Please remember to submit photos of your events!



3 Ways Construction Companies Can Keep Their Best Employees

Hilary Morgan, Trent Cotney, P.A. Construction Law Group 

The labor shortage within the construction industry has left roofing companies competing for qualified workers while trying to retain existing talent.  Read more here…

Noteworthy News

Congratulations to the 2017 Commercial and Residential Roofing Contractors of the Year from Roofing Contractor Magazine.

Roofing Contractor’s 2017 Commercial Roofing Contractor of the Year award goes to KPost Roofing & Waterproofing. Read the full article.
Roofing Contractor’s 2017 Residential Roofing Contractor of the Year award goes to Power Home Remodeling. Read the full article.

Congratulations to Antis Roofing for winning the Civic 50 Orange County “Emerging Company” Award at Orange County Business Journal’s inaugural event on Thursday, Oct. 19th. It was an honor to be recognized amongst organizations that are known for their philanthropic efforts including O’Melveny, KPMG, Bank of America and Disneyland. Antis Roofing is a NWIR Founding Sponsor.

Save the Date

NWIR has a full roster of events at the International Roofing Expo, scheduled for February 4-8, 2018 in New Orleans, Louisiana.

  • On Sunday, February 4th, please join us for the first annual National Women in Roofing Day.
  • On Monday, February 5th, we’ll have our Mentoring & Networking Reception from 5pm-7pm.

We encourage all women to attend both the IRE and the NWIR Day.  You may register for both here.

Call for Photos & Stories

We love collecting and featuring your photos and stories.  For the next couple months we’d like to focus on second (or greater) generation roofers – those who grew up in the roofing industry or were introduced to it by a family member.
Submit high res photos and stories to