The Roofing Alliance is committed to shaping the industry’s future by funding education, research, scholarships and philanthropic initiatives, all for the purpose of securing the industry’s future excellence. Composed of 168 members representing extraordinary leaders from the contracting, manufacturing, distribution and service provider communities, the Roofing Alliance has committed $13 million to enhance the performance and long-term viability of the industry and allocated more than $5 million to fund 48 research, education, technical and philanthropic programs and projects. Serving as the foundation of the National Roofing Contractors Association (NRCA), Roofing Alliance members are focused on giving back and supporting high-quality educational programs and ensuring timely and forward-thinking industry responses to major economic and technological issues.
This past year, work to revitalize the branding and look of the Roofing Alliance while also updating the communications strategies has seen great success. Thanks to the efforts of the Roofing Alliance Branding Task force:
- The name was shortened from The Roofing Industry Alliance for Progress to the Roofing Alliance
- The tagline, “the foundation of the National Roofing Contractors Association (NRCA)” was added to the logo to clearly identify the connection with NRCA
- The logo was refreshed
- The mission statement was revised
- Talking points were prepared for members to use as they share the Roofing Alliance story
- A strong communications plan including social media and public relations was put into place
- Informative and eye-catching collateral, digital assets and website, featuring a new, shorter url – roofingalliance.net were created
Roofing Alliance members approved two new projects focused on future workforce development. In an ongoing effort to build the professional reputation of roofing while working to increase interest in working in the roofing industry, the Roofing Alliance is funding NRCA’s partnership with SkillsUSA. As part of the plan, a joint committee, with NRCA and Roofing Alliance members, has been formed to focus on Career and Technical Education (CTE) initiatives.
The second project will fund roofing-specific curriculum with Clemson University aimed to bring awareness of the roofing Industry to construction management, engineering and architectural students. The funding will finance the development and implementation of a 3-hour credited, roofing focused college-level course created and implemented by Dr. Dhaval Gajjar who is part of the construction management program at Clemson University.
The demographic project being conducted by Arizona State University, “A Study of the U.S. Roofing Industry and its Workforce” continues. ASU continues to reach out to industry professionals asking them to participate in the survey. The study should be completed and a final report available by April, 2020.
In addition to its core programs – the Gold Circle Awards, Most Valuable Player (MVP) Awards, Melvin Kruger Endowed Scholarships and Construction Management Student Competition, Roofing Alliance and NRCA members were working diligently to respond to a challenge issued by Roofing Alliance president Rod Petrick to adopt the roofs of the 165 stand-alone Ronald McDonald Houses throughout the U.S. Partners agree to inspect, repair and maintain the roofs of these Houses to ensure the families staying there remain safe and dry. To date, a number of roofing professionals have risen to the challenge by adopting 160 of the roofs.