September 2016 Newsletter

A Letter From The Chair

Heidi J. Ellsworth, President, HJE Consulting Group & Current NWIR Chair

I have enjoyed sharing the NWIR news and progress in the last couple of newsletters. We are getting so much done with the work of amazing women from across the country and the roofing profession. The councils are forming locally and regionally. Women are empowering each other professionally and personally every day. It is an exciting time!

With that thought, I want to share an example of the strength of women working together. This month I had a health scare. I was diagnosed with Pulmonary Emboli. Luckily, it was caught early and with the help of blood thinners, I am fine and dandy. But, at the time, I did not know what was happening and it was scary.

As other women and men from the roofing industry heard about what had happened, the offers of help came pouring in. Since I am a business owner and actively involved with NWIR and other industry associations, I was not sure if I would be able to meet all my commitments and keep the business running. Right off the bat, I found out that I was grounded from flying for four weeks. I knew I would need some help since I had commitments that were already in place across the country.

As soon as I reached out for help, there were women stepping up to handle speaking engagements, write articles, work on projects and a lot more. I could not believe it and I was humbled by the love and support that I received.

One of the NWIR executive team members, Jennifer Stone, simply said, “That is what women do Heidi. We see the problem and we step in to help. Together we can handle anything.” With that in mind, I want to share again the importance of empowering each other. It may be helping when someone is sick or just down on their luck. It may be helping someone find a job or simply saying a good word, compliment or encouragement that will strengthen their day.

However you reach out or empower other women, take the time to do it and even more so, appreciate it. I work with amazing women every day in my businesses, overall industry and of course in NWIR. They give me energy, support and inspiration. It starts with kindness and empowerment and from there we can go anywhere!


The speed of membership is highly encouraging and we just registered our 200th member!  Anyone within the roofing industry or interested in becoming a roofing professional are invited to participate in this exciting new organization. Sign up now!

Mandy McIntyre, a Production Manager at 1st Choice Roofing Company in Ohio, recently presented during Career Day at Benjamin Franklin School in Cleveland, Ohio.


Duro-Last®, the “World’s Best Roof®”

The Duro-Last Roofing System is perfect for any flat, low-sloped, new or retrofit application. Whether a project is best handled with prefabricated Duro-Last deck sheets or roll goods, contractors can optimize installation time by using our precision-fabricated accessories and flashings.
Once installed, a Duro-Last roof is watertight and maintenance-free. By meeting or exceeding all major fire and wind code requirements, we are committed to providing the consistent watertight integrity construction professionals expect. With over 2 billion square feet of membrane installed throughout North America since 1978, Duro-Last offers proven performance and long-term durability.

NWIR is grateful for the support of our Founding Sponsors and are happy to be able to shine a spotlight on a different Founding Sponsor in each edition of our newsletter.

Duro-Last table at Best of Success September 26-27 in Florida


Our efforts at local and regional roofing conventions and shows is greatly enhanced by the active participation of NWIR members  We are looking for people with knowledge of the regional and local roofing conventions and trade shows to be our local “Event Coordinator” at these venues.  This role entails working with the sponsoring trade association to identify options available to NWIR; advising the Board of Directors on what educational sessions may best fit the attendees, and providing direction and timelines to the impacted NWIR committees.  Please visit the NWIR website and click on the “Volunteer” tab. It will prompt you to put in your email address and check a box indicating the role you are interested in. No commitment is implied; we are simply trying to keep track of interest! 

Check out our upcoming events below.

RCAT 2016 Convention
October 12-14
NWIR Luncheon
Friday, 10/14
11:30am – 1:00pm
Grapevine, TX

MRCA 2016 Convention
October 31-November 2
NWIR Reception & Mentoring Panel
Tuesday, 11/1
5:30pm – 7:00pm
Columbus, OH

CRCA 2017 Convention
January 19-20
Event Details To Be Announced
Chicago, IL


Alison LaValley, Committee Chair   

We are so encouraged by the interest of women across the country who want to start NWIR Councils in their area.  We are in the very final stages of tweaking the process for starting a Council; in the meantime, if you’d like to be part of a team starting a NWIR Council in your area, please visit the NWIR website and click on the “volunteer” tab. It will prompt you to put in your email address and check a box indicating the role you are interested in. We’ll be in touch!


Hilary Morgan, Committee Chair

The Governance Committee has been doing a lot of “behind the scenes” work ranging from registering the acronym “NWIR” to ensuring membership records comply with all relevant laws and requirements. We have put together registration packages and projected budgets required for registration to solicit contributions. We are collecting signatures from board members and officers to officially finalize the bylaws. Lastly, we are continuing to monitor our application for 501(c)(3) status and hope to have an update soon.

Mallory Payne, Committee Chair 

The Mentorship Committee is excited to announce Greg Bloom as one of the 3 speakers at NWIR’s Mentoring Circles Event at the MRCA. Please read more about Greg below and join us at MRCA.

Greg Bloom has been an integral part of Allied Building Products for the past 34 years. He started in the warehouse as a summer hire between his Junior and Senior years in college. Greg is currently the Chief Sales and Marketing Officer at Allied and over the past 34 years has held the following positions: Outside Sales, Inside Sales, Sales Manager, Branch Manager, Regional Manager, Vice President, and Executive Vice President.

Greg participates in numerous industry associations and is currently active as the Chairman of the WSRCA, Greg participates in numerous industry associations and is currently active as the Chairman of the WSRCA Advisory Board, Chairman of the MRCA Advisory Board, and NRCA Board Member and Alliance Member.

Greg has a B.S. degree in Management and Marketing from St.Joseph’s University in Philadelphia.

Call for Photos

It’s been great to see the photos you’ve sent in of good women doing great things in the roofing industry.  We would love to see them all!  Please include as many details as are known about the photos.  Send via email to