NWIR Mentoring Webinar: “From Silent Struggles to Strong Leadership: My Story of Rising in Roofing”
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Event Details
From Silent Struggles to Strong Leadership: My Story of Rising in Roofing Presented by Sarah Weiss
For years, she felt like the outsider—spoken over in meetings, left off the invite list for golf outings, looped out of group texts and inside jokes. She didn’t come from the roofing world. Her partners had more experience. Her team sometimes did too. Internally, the doubts whispered: Do I really belong here?
In this candid conversation, a female executive shares her real, unfiltered journey from quiet insecurity to powerful leadership in one of the most male-dominated industries out there. You’ll hear how she transformed self-doubt into strength—by building teams and processes that changed her company’s growth trajectory, by leading with authenticity, and by creating her own path to connection and influence (yes, even on a fishing trip).
She’ll challenge what leadership “should” look like and offer a new model: one rooted in self-awareness, vulnerability, and the radical belief that company’s produce greater financial results when men and women are in leadership.
This webinar is for you if:
· You’ve ever felt like the only one in the room who doesn’t belong
· You’re working toward feeling comfortable in your own shoes within your role
· You want tools, stories, and inspiration for building greater confidence and connection
Progress isn’t perfection. It’s showing up, one authentic step at a time.
For More Information:
Sarah Weiss – Entrepreneur | Founder | Former CEO | Board Member | Investor
Sarah Weiss is a dynamic entrepreneur and business leader who co-founded Elite Roofing Supply in 2012 and played a key role in growing it from a startup to a $600 million company with 26 branches across 9 states. Starting as Chief Operating Officer and later stepping into the CEO role in 2019, Sarah helped scale the business by building strong teams, streamlining operations, and leading with authenticity.
In 2024, she led the successful sale of Elite to a family-owned company in Tampa, Florida, achieving a major milestone for the organization and its shareholders.
Now, Sarah is embracing a new chapter—investing in female entrepreneurs, mentoring emerging leaders, serving on advisory boards, and speaking openly about her journey through imposter syndrome, self-doubt, and growth as a woman in a male-dominated industry. Her story is proof that leadership doesn’t have to fit the mold to be powerful.